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Who says it's time for fashion to get real? We do!

We don’t want to dampen the fun, frivolity and fantasy, just make sure it's not at the cost of our well-being and that we can all be at ease in what we wear.

There are several ways to be involved right now, but if you too have ideas, ways to get projects off the ground or want to experiment with a soft-cut twist on your own projects – step up and share – The Missing jean project needs you!

Besides getting physically invloved, all your comments, feedback and enquiries are precious contributions, too.